In recent years, China's pet market has continued to expand, and keeping pets has become a new normal in the lives of more and more young people. Young people are the main force of this trend. The report pointed out that the post-90s and post-95s accounted for 54% of the pet-keeping population, among which the post-95s had the fastest growth rate. The increase in the number of single people and the prevalence of living alone have made pets an important carrier of companionship and emotional sustenance.

Unlike in the past, today's young pet owners not only pay attention to basic feeding, but also pay more attention to the health, nutrition and spiritual needs of pets, promoting the comprehensive upgrading of related industries such as pet food, medical care, insurance, and smart hardware.

The changes in consumption structure are also very obvious. Pet food still accounts for the largest share, accounting for about 48.7% of the total market; the pet medical market reached 75.2 billion yuan, an increase of 11% year-on-year. The consumption of equipment such as smart feeders and smart collars increased by more than 30% year-on-year, showing that "smart pet raising" has become a trend. It is worth mentioning that the number of pet cats exceeded that of pet dogs for the first time, accounting for 53% of the total number of pets, and the rise of the cat economy has become a new focus of the market.

The continued rise of the pet industry essentially reflects the upgrading of consumption structure and the growth of emotional consumption. Young people focus on personalized, high-quality pet-raising experience and are more inclined to invest time, money and emotions in pets. With the acceleration of urbanization and the acceleration of social pace, the role of pets in the family is changing from "companion" to "family member".

As pets gradually become emotional companions and part of the family, the younger generation has promoted the overall upgrade of pet-raising concepts and consumption patterns. In the future, the sub-sectors of pet health, intelligence, and personalized services will continue to expand, and the market potential is huge. If companies can accurately grasp the changes in the needs of young consumers, they will occupy a favorable position in the fierce competition and help push China's pet economy to a higher level.