In recent years, with the rapid development of the pet economy, China's pet products industry has shown a steady growth trend. According to the "2024 China Pet Industry Research Report", the scale of China's pet products market will reach 326.8 billion yuan in 2023, a year-on-year increase of 17.3%. It is expected that by 2025, this figure will exceed 400 billion yuan, with an average annual compound growth rate of more than 15%.

In terms of consumption structure, staple food and snacks are still the mainstay categories, accounting for nearly 60% of the market share. However, pet smart devices (such as automatic feeders, smart water dispensers, positioning collars, etc.) and pet health products (such as nutritional supplements, fur care products) are growing rapidly, with year-on-year growth of 34.2% and 29.7% respectively in 2023, reflecting consumers' high attention to "fine pet care".

In addition, the growth of online channels is particularly significant. Data shows that during the "Double Eleven" period in 2023, the sales of pet products increased by 22% year-on-year, of which the sales of smart devices increased by more than 40%. At the same time, the exposure of emerging brands on social e-commerce platforms continues to rise, and they have successfully penetrated the young consumer group through live streaming and short video content.

Experts point out that the pet industry is upgrading from "functional consumption" to "emotional and technological consumption". With the rise of Generation Z and single people, pets are no longer just companions, but also members of the family, which provides a broad space for pet product brands to expand. In the future, high-quality, differentiated, and intelligent products will become the key to market competition.