In June 2025, the global pet industry continued to thrive, presenting many important trends and news, especially in market size, technology applications, consumption patterns and professional education.

1. The global pet market continues to grow

Market size reaches new highs: In 2025, the global pet market size has exceeded US$300 billion and is expected to soar to US$500 billion by 2030. This reflects the continued increase in global consumers' emotional investment in pets and willingness to consume.
Rise of emerging markets: North America and Europe are still the main battlefields of the pet market, but emerging markets such as Southeast Asia and the Middle East are rising strongly at an annual growth rate of more than 30%. This provides new growth opportunities for global brands.
Main consumers are young: Global pet product consumers are mainly young women, who regard pets as family members and are more willing to invest in improving the quality of life and personalized needs of pets.

2. Technology empowers the pet industry, and the era of smart pet care is coming

Robot pet stores and subscription services: Robot-themed pet stores have appeared in some cities in China, using humanoid robots, smart delivery robots, etc. to enhance customer experience and shopping fun. At the same time, pet product subscription platforms have also become popular, drawing on the overseas "regular purchase" model to provide customized delivery and IP peripherals to enhance user stickiness.
AI and smart hardware: With the promotion of the wave of artificial intelligence, the transaction volume of smart devices such as pet language translators and automatic cat amusements has increased significantly. This shows that pet owners have a growing demand for in-depth companionship and communication, and hope to better understand and care for their pets through technological products.
Data-driven precision marketing: Social media has become a core factor in pet consumption decisions, and platforms such as TikTok, Instagram, and YouTube have become "traffic gold mines" for brands to go overseas. Big data analysis and AI operations also enable pet companies to achieve more accurate marketing and personalized recommendations.

3. Pet food and medical care: developing towards high-end and functional products

Food innovation: The pet food market continues to expand, and consumers' demand for high-end, natural, and organic pet food continues to rise. Functional foods (such as joint care and gastrointestinal conditioning) and products containing black technology ingredients (such as nano-calcium and probiotics) are highly sought after. The growth rate of categories such as cold fresh food and freeze-dried food is amazing.
Medical progress: Continuous investment in the pet medical field, for example, there are new materials for fast and safe hemostasis of small pets. Preventive medicine and precision treatment have become new growth points, and cutting-edge technologies such as genetic testing and tumor drugs have attracted attention. Mars Petcare has launched the world's first pet biobank, aiming to promote breakthroughs in disease diagnosis and prevention by collecting a large amount of pet data.
Medical service upgrade: The pet medical exhibition emphasizes the service concept of "quality medical care" and is committed to creating a more convenient and professional pharmaceutical retail space to meet the needs of pet owners for health management of their pets throughout their life cycle.

4. Pet industry education and professional talent training

Establishment of professional disciplines: It is worth noting that China Agricultural University has opened the country's first undergraduate "pet major" (animal science companion animal direction), marking the pet industry's move towards a more professional and systematic direction in talent training. This will help to provide the industry with more talents with professional knowledge and skills.

5. Improved environmental and ethical awareness

Green consumption: Nestlé launched the world's first "carbon neutral dog food", with a 40% reduction in packaging carbon footprint, reflecting consumers' demand for environmentally friendly and sustainable products.
Ethical upgrade: EU legislation bans pet blind boxes, and the concept of "adopting instead of buying" has been more widely recognized worldwide, forcing the pet industry to transform in a more compliant and humane direction.

In general, the global pet industry in June 2025 showed strong vitality. Technological innovation, consumption upgrading, professional development and in-depth satisfaction of pets' emotional needs jointly pushed this "pet economy" to a higher dimension.