Global Trends and Market Situation

The overall growth of the U.S. pet industry is steady

According to the 2025 industry report released by the American Pet Products Association, the U.S. pet market expenditure reached $152 billion in 2024 and is expected to increase to $157 billion in 2025. 94M American households have pets, and the pet ownership rate of GenZ and millennials has increased significantly, which is the main driving force for the continued growth of the industry.

Global pet industry trends

Analysis from Exploding Topics points out that between 2025 and 2026, pet supplements (especially probiotics) will experience explosive growth; new product categories such as pet oral care products and wet wipes will emerge in an endless stream; high-end and customized pet products will become increasingly popular.

The exhibition has created a boom

The 2025 Global Pet Expo attracted more than 3,000 exhibitors, displaying innovative new products such as smart feeding equipment and functional food. At the same time, Asia's largest pet exhibition, Pet Fair Asia, will be held in Shanghai in August, adding small pets and reptiles to further expand the market segment.

Special trends in the Chinese market

Continuous expansion

China's pet market consumption will reach RMB 300.2 billion (approximately US$41.2 billion) in 2024, a year-on-year increase of 7.5%. The overall market value is expected to reach approximately RMB 114 billion in 2025.

Diversified pet culture

In addition to dogs and cats, aquatic animals, reptiles, and small pets are rapidly emerging. Cities such as Shanghai have launched pet-friendly public transportation and city brand cooperation, and introduced smart pet products to meet personalized needs.

The rise of local brands

As demand for high-end and functional pet food increases, domestic brands become more competitive and are expected to continue to lead in the mid- and low-end markets.

As pets gradually become family members, the pet industry has also entered a new era of "fine companionship" from "basic breeding". In 2025, the global pet market continues to expand, with technology, health and personalized services becoming the core drivers. As industry competition becomes increasingly fierce, it also provides new opportunities for brand innovation, local rise and cross-border integration. In the future, whoever can truly understand the essence of "pet" will lead the next market trend.