logo
banner
Blog Details
Created with Pixso. Home Created with Pixso. Blog Created with Pixso.

Focus on the trillion-dollar global pet market: Chinese brands going global, emerging opportunities emerge

Focus on the trillion-dollar global pet market: Chinese brands going global, emerging opportunities emerge

2025-10-15

Authoritative reports such as the recently released "2025 Pet Brand Influencer Marketing Ecosystem Report" indicate that the global pet market has surpassed $300 billion and is expected to continue its strong growth in the coming years. This wave of growth presents a golden opportunity for Chinese pet product exporters. They are not only expanding into traditional, mature markets but are also eyeing emerging markets such as Southeast Asia and the Middle East, transforming from contract manufacturing to globalization of premium brands.


1. New global market landscape: Emerging markets are rising strongly


Although North America and Europe remain the main battlefields for global pet consumption, market data shows that emerging markets such as Southeast Asia and the Middle East are beginning to rise strongly with an annual growth rate of more than 30%, becoming the "new growth pole" of global pet economic growth.


North America and Europe: These markets are mature and have stable consumption structures. The North American market invests heavily in health and veterinary care, while Europe prioritizes quality of life and environmental protection, leading to strong demand for high-quality, specialized categories (such as organic products and pet luxury goods). Chinese exporters need to penetrate these markets with high-standard, differentiated products.


Emerging markets: With local economic development and the expansion of the middle class, pet ownership is becoming increasingly widespread. For example, Southeast Asian countries, with their large populations and young populations, are experiencing a rapid rise in demand for high-value, functional, and innovative pet food and supplies, making them a key region for Chinese brands to expand into new growth areas.


2. “Made in China” Goes Global: Customized Clothing Takes the Lead


Thanks to the strong advantages of China's supply chain and rapid technological innovation capabilities, "Made in China" products represented by smart pet products are showing strong competitiveness in overseas markets.


Products like smart feeders and automatic litter boxes have successfully gained a significant share in overseas markets thanks to their high quality, innovative features, and customizable experience. This signals that Chinese pet companies are shifting from the traditional OEM/ODM model to an export-driven innovation model driven by private brands and high-value-added products.


3. Marketing Channel Transformation: Social Media Creates a Brand "Traffic Gold Mine"


In the process of expanding into overseas markets, channels and marketing methods have also undergone profound changes. The report points out that global social media platforms such as TikTok, Instagram, and YouTube have become a "traffic gold mine" for Chinese pet brands going global.


Brands are reaching out to young overseas "poop scoopers" through collaboration with overseas influencers, localized content operations, and targeted social media advertising, building brand awareness and trust, and achieving a closed loop from product exposure to sales conversion.


Summary and Outlook


The global pet market is in a dynamic expansion cycle. For Linyi Xinghong Trading Co., Ltd., this is an excellent opportunity to further deepen our global presence.

The company will seize the consumption dividends of emerging markets, use high-quality innovative products (especially customized and refined functional products) as its core competitiveness, and accelerate the internationalization of its own brand through localized digital marketing strategies. It is committed to becoming a major force in the global pet supply chain and bringing a better pet-raising life to pet families around the world.