Food and Nutrition Innovation

The rise of dehydration, prebiotics and functional foods

Dehydrated pet food combines the convenience of freshness and dry food, and improves immune and digestive health. At the same time, the pet supplement market has grown strongly, especially the sales and social popularity of probiotic products have surged.

Competition between high-end and local brands intensifies

China's high-end pet food market is expected to grow by 6-8%, with functional formulas (such as immunity and skin/hair support) gaining attention. Wet food is also becoming more popular in small urban pet households.

Sustainable protein and new material source exploration

As environmental awareness increases, new proteins such as insect protein are trying to enter the pet food market, although they still face technical, regulatory and safety challenges. At the same time, alternative proteins have been initially promoted in Chinese feed.

Technology × Health Innovation

Widespread use of smart devices

Many places around the world are promoting smart devices for pet health. For example, Australian veterinary clinics use AI electrocardiogram Holter for 24-hour monitoring to improve the efficiency of early heart diagnosis. According to arXiv, the scientific research community has developed a modular feeding device that can monitor feeding behavior and heart rate to achieve comprehensive health management.

Pet insurance is gaining popularity

South Korea will launch its first dedicated pet insurance company, MyBrown, in July, marking the increasing interest in pet health protection in the Asian insurance market. At the same time, the U.S. pet insurance market continues to expand, with approximately 6.4 million pets insured in 2024, a year-on-year increase of 20.7%.