On August 20, 2025, the 27th Pet Fair Asia (Pet Fair Asia 2025) grandly opened at the Shanghai New International Expo Center in Shanghai. As Asia's largest and most influential pet industry event, the show brought together over 2,600 exhibitors across an exhibition area exceeding 310,000 square meters and attracted over 500,000 visitors, fully demonstrating the booming pet industry. Shandong Nuogao Biotechnology, a subsidiary of Linyi Xinghong Trading Co., Ltd., made a splash with its independently developed cat litter products, offering a more environmentally friendly and intelligent cleaning experience to pet families worldwide.
Industry Focus: Cat litter market becomes a new hotspot for consumption upgrade
In recent years, China's pet market has continued to grow, and the increasing proportion of cat owners has led to a surge in demand for cat litter. Data indicates that the domestic cat litter market is expected to exceed 10 billion yuan in 2024, with eco-friendly and functional cat litters experiencing the fastest growth. Young consumers are increasingly interested in product quality, environmental attributes, and health benefits.
At this year's exhibition, the cat litter zone was a focal point, with natural ingredients, functional innovations, and automated supporting equipment becoming key industry keywords. Innovative products such as eco-friendly tofu cat litter, bentonite cat litter, mixed cat litter, and cat litter with detection capabilities are driving the cat litter industry towards higher quality and more advanced technology.
Xinghong Highlights: Environmental protection and innovation go hand in hand
Linyi Xinghong Trading Co., Ltd. has been focusing on the pet cat litter industry for many years and has continuously innovated in raw material selection and production technology. At this exhibition, the company focused on displaying:
Highly Absorbent, Low-Dust Tofu Cat Litter: Selected from natural, food-grade ingredients, safe and harmless, lightweight and easy to scoop, protecting your pet's respiratory health.
Mineral Bentonite Cat Litter Series: Made from high-quality mineral clay, the litter features uniform particles, strong clumping properties, and effective odor control.
Functional Blended Cat Litter: Combines the advantages of multiple materials to enhance deodorizing and adsorption properties, meeting various household needs.
Eco-Friendly Packaging and Recycling: New packaging design reduces plastic use, contributing to the sustainable development of the pet industry.
The products exhibited by Xinghong this time not only meet the high standards of cats' daily use, but also meet the dual requirements of young consumer groups for safety, environmental protection and convenient experience, demonstrating the company's R&D strength and brand influence in the cat litter field.
Empowering the future: creating a smart and healthy cat litter ecosystem
In addition to product innovation, Linyi Xinghong Trading Co., Ltd. actively explores future trends in the cat litter industry, including particle design compatible with automatic litter boxes and the development of intelligent detection technology. Adhering to the philosophy of "technology-driven, environmentally-focused," the company aims to help pet owners reduce their cleaning burdens, improve home air quality, and promote the industry's progress towards intelligent and sustainable development through high-quality cat litter products.
Shandong Nuogao Biotechnology, a subsidiary of Linyi Xinghong Trading Co., Ltd., specializes in the research, development, production, and export of pet cat litter products. Our product line includes tofu cat litter, bentonite cat litter, and mixed cat litter. We are committed to providing an environmentally friendly, healthy, and high-quality lifestyle experience for pet families worldwide. For more product details and information, visit our official website (www.pet-supplyproducts.com).
As a professional manufacturer in the pet products industry, Linyi Xinghong Trading Co., Ltd. will continue to focus on cat litter, continuously optimizing raw materials, processes, and product design to provide safe, environmentally friendly, and innovative pet cleaning solutions for users around the world. Through the international platform of the 27th Pet Show Asia, the company will further expand market collaborations and accelerate the global expansion of Chinese pet product brands.
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