In 2025, China's pet industry will continue to grow steadily, with a market size exceeding RMB 300 billion and the number of pets exceeding 120 million. In the consumption structure, pet food still occupies a dominant position and is expected to account for more than 60% of the overall market in 2025. Consumers have higher and higher requirements for the quality of pet food, and balanced nutrition and natural ingredients have become the primary considerations for purchasing.

With the rise of the "cat economy", the number of cats has grown rapidly, and the growth rate of the cat consumption market (10.7%) is significantly higher than that of dogs (4.6%). Consumers have upgraded their feelings for pets, treating them as family members or friends, paying attention to their pets' emotions and being willing to pay for them, and their perception of pet raising has changed from "feeding them well" to "raising them well".

The rise of intelligent products has also become an important trend in the industry. For example, smart feeders, pet monitoring cameras, health monitoring equipment, etc., not only improve the convenience of life for pet owners, but also enhance the quality of life of pets. In addition, the market for functional pet food (such as joint protection, urinary tract health) and compound health products continues to expand, and the concept of scientific feeding is deepened.

However, the industry also faces some challenges. For example, some businesses use advertisements such as "limited-time free adoption" to attract consumers, but there are hidden consumer traps behind them. Consumers need to sign long-term contracts and purchase expensive pet food during the adoption process, which turns "free adoption" into "credit loan".

In general, the Chinese pet industry will show a trend of intelligent, emotional and scientific development in 2025. Enterprises should keep up with market trends, seize development opportunities, and continuously innovate and improve products and services to meet the growing needs of consumers.