In 2025, the global pet industry is undergoing unprecedented changes, from smart pet devices to the pet metaverse, from alternative protein foods to global policy upgrades, and the industry scale is expected to exceed US$360 billion. The dual drive of technology and emotional consumption is reshaping this trillion-level market.

Technology empowerment: smart pet care becomes mainstream

Pet technology is moving from basic functions to precise health management. FitBark in the United States launched a "blood sugar monitoring collar", the AI ​​emotion recognition collar of Petpuls in South Korea won the CES Innovation Award, and the fully automatic bathing robot "Unipuppy" in China achieved 30-minute cleaning and drying integration. At the same time, the pet metaverse has quietly emerged, and NFT virtual pets and AR interactive experiences have become the new favorites of Generation Z. The American "Petz" platform even allows blockchain pets to exchange for physical toys, blurring the boundaries between virtual and real.

Food Revolution: Sustainability and Precision Nutrition Go Hand in Hand

The pet food industry is experiencing a dual upgrade in environmental protection and technology. France's Ÿnsect has built the world's largest insect protein factory, and the lab-grown protein of Bond Pet Foods in the United States has been approved by the FDA. Precision nutrition has also become a trend, with DNA-customized food and AI dynamic feeding systems (such as Tails.com in the UK) becoming popular. However, the industry is also facing tightening regulations. The EU will ban artificial colors from 2026, and Australia has recently promoted an upgrade in testing standards due to excessive mold.

Policy and capital: global markets are accelerating standardization

Policies of various countries are pushing the industry to develop in a more ethical direction. France prohibits pet stores from selling cats and dogs, China requires pets to be fully implanted with electronic chips, and California, USA, cracks down on the gray industry of "installment pet purchase". In terms of capital, giants such as Mars and Nestlé continue to acquire, and China's New Ruipeng Group plans to IPO on the US stock market with a valuation of more than US$10 billion. Emerging fields such as pet stem cell therapy (South Korea's Animal Cell Tech) and funeral services (US Lap of Love) are also favored by capital.

In the future, the pet industry will further integrate biotechnology, AI and sustainable development concepts. As the trend of "pet humanization" deepens, emotional value and technological innovation will become the core track of corporate competition. From carbon footprint labels to human-pet symbiotic communities, the boundaries of this market are still expanding.